Assured Breeder Scheme (information for pedigree puppy buyers)

Helping puppy buyers find their way

Once you have made the important decision to get a puppy would you know where to go to find a responsible breeder and a puppy who will be a credit to both you and the breeder


As prospective new owners it is understandable to want some kind to reassurance that you are purchasing a pedigree puppy from someone whose priority is the health and welfare of the puppies that they breed.  Someone who will provide you with a quality, supportive and informative service both before and after you take your puppy home.  One way to do this is to contact a Kennel Club Assured Breeder.  The scheme promotes good breeding practices, giving prospective owners the best opportunity to bring home a healthy, well adjusted pupp0y.  As a puppy buyer thee is now some kind of benchmark to help you in your search to find a responsible breeder.

While the Kennel Club Assured Breeder Scheme is a good starting point
for people wanting to find their way in the sometimes tricky process of
choosing a puppy, it is not the only route to finding a suitable breeder
as the Breed Clubs and Societies are also an excellent resource.


Requirements and Recommendations

The Scheme currently has the following requirements:

Assured Breeders must:

  • Ensure that all breeding stock is Kennel Club registered
  • Hand over the dog's registration certificate at time of sale if
    available, or forward it to the new owner as soon as possible. Explain
    any endorsements that might pertain and obtain written and signed
    confirmation from the new owner, at or before the date on which the dog
    is physically transferred, that the new owner is aware of the
    endorsement(s), regardless of whether or not the endorsed registration
    certificate is available
  • Follow Kennel Club policy regarding maximum age and number/frequency of litters
  • Permanently identify breeding stock by DNA profile, microchip, or tattoo
  • Make use of health screening schemes, relevant to their breed, on all breeding stock. These schemes include DNA testing, hip dysplasia, elbow dysplasia and inherited eye conditions.  Current health requirements under the ABS (pdf)

  • Socialise the puppies and provide written advice, in the Puppy
    Sales Wallet, on continuation of socialisation, exercise and future

  • Provide written advice, in the scheme Puppy Sales Wallet, on feeding and worming programmes

  • Provide a written record, in the Puppy Sales Wallet, on the immunisation measures taken

  • Provide reasonable post-sales telephone advice

  • Inform buyers of the requirements and the recommendations that
    apply to Kennel Club Assured Breeders as well as the existence of the
    complaints procedure

  • Draw up a contract of sale for each puppy and provide a copy in the Puppy Sales Wallet   l                                                                                          



In addition there are a number of recommendations:


Kennel Club Assured Breeders should:

  • Make sure that whelping facilities accord with requirements for good practice
  • Ensure that contract of sale clearly lays out to the buyer the
    nature and details of any guarantee given (e.g. time limit) and/or any
    provisions for refund or return and replacement of puppy. If
    endorsements are being used the contract should also explain why these
    have been placed and under what circumstances they would be removed (if
    any). The contract should be signed and dated by both breeder and
    purchaser, showing that both have agreed to these terms
  • Commit to help, if necessary, with the re-homing of a dog, for whatever reason, throughout the dog's lifetime
  • Follow relevant breed health screening recommendations

How to find a Kennel Club Assured Breeder


Kennel Club Assured Breeders who use the Kennel Club Find a Puppy service to advertise their puppies are flagged to show that they are assured. The Assured Breeder Scheme Team
can provide contact details for Assured Breeders of your chosen breed,
but please bear in mind that not all of these breeders will currently
have puppies available.

The Kennel Club Assured Breeder Scheme - Buyers' FAQs

Kennel Club Assured Breeder Scheme (information for Breeders)